Articles
Perspectives and analysis on customer experience, from the field.
Customer Experience in Our Region
A comparative look at the customer experience ecosystems of Türkiye, Azerbaijan, Uzbekistan and Kazakhstan: market maturity, digital CX, AI, customer expectations and core challenges.
Not More, but Simpler
The competition of the future will be won not by offering more, but by making the choices offered to customers simpler, more meaningful and more valuable.
A Sports Club Grows Not Only Through Results, but Through the Experience It Creates
Trophies tell the story of a season’s success. Culture and experience shape a club’s future.
Low AHT Shouldn’t Be the Only Goal
Used the wrong way, the most closely watched metric in contact centers can push cost onto the next call instead of improving efficiency.
Between AI and Humans: Designing the Future
Technology is no longer just a “tool” that boosts productivity; it is rising to the role of an autonomous “actor” that shapes decisions and runs processes.
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