The fifth Customer Satisfaction Index from Türkiye İtibar Akademisi is based on phone interviews with about 12,000 people in 72 provinces and rates 126 brands across 42 sectors.
Board chair Özüm Acar stressed that competition is now won through customer experience. The report finds speed, accessibility, trust and after-sales support matter to consumers as much as product quality.
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OEPSAŞ, part of Zorlu Enerji, has rolled out two 24/7 AI assistants for customers in Afyonkarahisar, Bilecik, Eskişehir, Kütahya and Uşak.
Azerbaijan Airlines is preparing AI tools that automatically classify and route passenger requests and cut waiting times at peak hours.
Launched in April 2026, eGov GPT offers the 50 most-requested services and has been used more than 150,000 times. The ministry has also published a draft order for a voice AI assistant pilot at the national 1414 contact center.
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